Clarify Your Message So Customers Will Listen: How the Power of Story Can Grow Your Business
Most leaders, marketers, salespeople, and managers struggle to explain what they do. It’s not because they aren’t smart, hard-working or likable, it’s because they aren’t communicating clearly. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to clarity and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly. Once you clarify your message, your company will begin to grow.